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RELATIONSHIP MARKETING: INTEGRATING QUALITY, CUSTOMER SERVICE, AND MARKETING

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SINOPSIS “Relationship Marketing: Integrating Quality, Customer Service, and Marketing” is a comprehensive book that delves into the concept of relationship marketing and its integration with quality management, customer service, and traditional marketing strategies. Authored by experts in the field, the book provides a thorough exploration of how businesses can build enduring relationships with customers by aligning these key areas. The synopsis of the book can be summarized as follows. The book begins by establishing the fundamental premise that relationship marketing goes beyond transactional interactions and focuses on cultivating long-term connections with customers. It emphasizes that in today’s competitive landscape, building strong relationships is a strategic imperative for business success. The authors highlight the convergence of quality management, customer service, and marketing within the relationship marketing framework. They argue that these three aspects are interdependent and must work in harmony to create a cohesive customer experience.

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Ketersediaan

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Informasi Detail

Judul Seri

-

No. Panggil

3

Penerbit

Purwokerto : UM Purwokerto Press., 2023

Deskripsi Fisik

viii + 184 pages, 15.5 cm x 23.5 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

Referensi

Tipe Isi

text

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Relationship
Marketing

Info Detail Spesifik

Buku dapat dipesan lewat marketplace Tokopedia UMPPRESS Bookstore & Shopee UMPPRESS Bookstore

Pernyataan Tanggungjawab

Totok Haryanto

Versi lain/terkait

Lampiran Berkas

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